Fashion and Beauty
Being a former NFL Cheerleader for two teams, I am a huge NFL fan. As you know, October is Breast Cancer Awareness Month. Being a BC survivor, and fighting it again for the 3rd time, I am a huge fan of this month. This weekend is the first weekend of NFL A Crucial Catch Month. The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Their campaign, “A Crucial Catch”, in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. The CHANGE program provides outreach and breast cancer screenings to women in underserved communities. The NFL markets being supported in the first year of the program are Atlanta, Baltimore, New England, Charlotte, Chicago, Cleveland, Denver, Detroit, Indianapolis, Jacksonville, Kansas City, New Orleans, New York, Philadelphia, Pittsburgh, Seattle, and Washington, DC.
The NFL does not profit from the sale or auction of breast cancer awareness-identified (“Pink”) merchandise. Since 2009, the first year of the NFL’s “A Crucial Catch” campaign, the NFL’s work has raised approximately $4.5 million for the American Cancer Society, with the majority of the contribution coming from the sale of Pink items at retail and via the NFL Auction website. Beginning with the 2011 “A Crucial Catch” Campaign, money raised via the campaign supports the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program promotes health equity and addresses cancer screening disparities through community based cancer prevention and early detection programs that increase access to breast cancer screenings.
According to the American Cancer Society’s website, “Breast cancer is the most common cancer among American women, except for skin cancers. About 1 in 8 (12%) women in the US will develop invasive breast cancer during their lifetime.”
The American Cancer Society’s estimates for breast cancer in the United States for 2013 are:
So, as you can see, this disease isn’t something to be reckoned with. Do your part to get in the fight. Walk or run in a sponsored event, or volunteer at your local breast center. Or buy one of the hundreds of products out there that donate to breast cancer charities or organizations. I am living proof that the proceeds do go to helping the cancer patient.
No longer do you have to go to a game and look like a dude in the boxy jerseys. The NFL offers tons of super cute options for your game day festivities that support this important cause. Shop the NFL Pink merchandise at NFLSHOP.com Breast Cancer Awareness Gear.
Here’s my #gdo for today’s Chargers v. Raiders game at the Q: